Privacy Policy

At BorsaElle ("we," "us," "our"), we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the "Site") or make a purchase.

By using our Site, you consent to the practices described in this policy.

Information We Collect

We collect information to provide and improve our services, process your orders, and personalize your experience. This includes:

• Information You Provide Directly:

• Contact Details: Name, email address, shipping/billing address, phone number.

• Account Information: Username, password (stored securely), preferences, wishlists, order history.

• Payment Information: Credit/debit card details (processed securely via PCI-DSS compliant payment gateways - we do not store full card numbers on our servers).

• Communications: Content of emails, chat messages, or customer service inquiries.

• Survey Responses: Feedback or participation in promotions.

• Information Collected Automatically:

• Remember your preferences and login details.

• Analyze Site traffic and usage patterns.

• Deliver personalized content and advertising (including interest-based ads).

• Facilitate social media integration.

• Improve Site functionality and security. You can manage cookie preferences via your browser settings.

• Device & Usage Data: IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, time spent, clickstream data, access times.

• Cookies & Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to:

• Information from Third Parties:

• Payment processors (to confirm transactions).

• Shipping carriers (to provide tracking information).

• Analytics providers (e.g., Google Analytics).

• Advertising networks and social media platforms (where you interact with our ads or content).

• Fraud prevention services.

How We Use Your Information

We use your information for the following purposes:

• Order Fulfillment: To process, ship, and deliver your purchases; manage returns/exchanges; send order confirmations and shipping notifications.

• Customer Service: To respond to your inquiries, requests, and provide support.

• Account Management: To create and manage your account; personalize your experience on the Site.

• Marketing & Communications: To send you promotional emails, newsletters, and offers (only with your explicit consent where required by law). You can opt-out anytime via the unsubscribe link in emails or your account settings.

• Site Improvement: To analyze Site usage, trends, and performance; develop new features and services; conduct research.

• Security & Fraud Prevention: To protect the Site, our business, and our customers from fraud, security threats, and illegal activities.

• Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

Sharing Your Information

We may share your information in the following limited circumstances:

• Service Providers: Trusted third parties who assist us in operations (payment processing, order fulfillment, shipping, IT support, marketing, analytics, fraud prevention). They access only the information needed to perform their functions under strict confidentiality agreements.

• Legal Obligations: If required by law, subpoena, court order, or to protect the rights, property, or safety of BorsaElle, our customers, or others.

• Business Transfers: In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, where customer information may be transferred as a business asset (you will be notified via email and/or a prominent Site notice of any change in ownership or use).

• With Your Consent: We will share information with specific third parties when you give us explicit permission.

We do not sell your personal information to third parties for their independent marketing purposes.

International Data Transfers

Your information may be transferred to, stored, and processed in countries outside your country of residence (e.g., where our service providers operate), which may have different data protection laws. We ensure such transfers comply with applicable laws (e.g., using Standard Contractual Clauses approved by the European Commission for EU/UK data).

Your Rights & Choices

Depending on your location (e.g., under GDPR, CCPA/CPRA), you may have rights regarding your personal information, including:

• Access & Portability: Request access to or a copy of your data.

• Correction: Request correction of inaccurate information.

• Deletion: Request deletion of your data (subject to legal limitations).

• Restriction/Objection: Object to or restrict certain processing activities.

• Withdraw Consent: Withdraw consent for marketing communications or specific processing.

• Opt-Out of Sale/Sharing (CCPA/CPRA): If applicable, opt-out of the "sale" or "sharing" of your personal information.

• Manage Cookies: Adjust your browser settings or use our cookie preference center (if available).

To exercise these rights, please contact us using the details in Section 9. We may need to verify your identity before fulfilling your request.

Data Security

We implement robust technical and organizational security measures (including encryption, firewalls, access controls, and regular security assessments) designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage is 100% secure. We encourage you to protect your account password and notify us immediately of any suspected breach.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy (e.g., processing orders, maintaining accounts, legal compliance, dispute resolution, enforcing agreements), or as required by law. Retention periods vary based on the type of data and its purpose.

Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with information, please contact us, and we will take steps to delete it.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at: [email protected]

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The "Last Updated" date at the top indicates the latest revision. Material changes will be notified via email or a prominent notice on the Site before they take effect. We encourage you to review this policy regularly.

Thank you for trusting BorsaElle.